Uncharted Records was founded in 2003 as a record label focusing on minimalist yet highly imaginative pop music. Our existence is merely a reaction to the current reality of overproduced sleaze pop and computer technicians taking over the art world. Most commercial music of today is run through so many filters that any uniqueness in sound is presumably lost. Uncharted Records seeks to appeal to those disenchanted with the smug assertiveness and unoriginality of most modern music. We long for a return to the innocence of the bubblegum pop of the 1970's and the creative psychedelic music of the 1960s. What began as a label releasing crude, low budget recordings has evolved over the years into a proper record label poised to find our niche in the crowded world of 21st century pop music.